GIBSON x MARC JACOBS
ICONIC BRANDS PARTNER FOR JOY COLLECTION THIS FALL
COLLECTION INCLUDES EIGHT UNIQUE GIBSON LES PAUL GUITARS, STRAPS, AND PICKS FEATURING ARTWORK FROM LONDON-BASED ARTIST AND ILLUSTRATOR HATTIE STEWART
NEW YORK FASHION WEEK LAUNCH EVENT FEATURED APPEARANCES BY MARC JACOBS, AND A LIVE MUSIC PERFORMANCE FROM GIBSON ARTIST DEVON THOMPSON AT NORDSTROM NYC
NASHVILLE, TN – Gibson has partnered with iconic fashion house Marc Jacobs as part of the brand’s limited-edition JOY collection this fall. A fun fusion of wearable art and joyful expression, the Gibson x Marc Jacobs JOY collection features one special Gibson Les Paul™ Standard “Daisy Joy” design created in partnership withMarc Jacobs, as well as additional Gibson Les Paul™ Studio guitars designed by London-based artist and illustrator Hattie Stewart. In total, eight customized Marc Jacobs Gibson Les Paul guitars have been created. Four of these guitars are available exclusively at The Corner at Nordstrom NYC (call 212-295-2000 to purchase), and guitar straps and picks are also available online HERE and HERE.
During NY Fashion Week, fans and Marc Jacobs himself brought the JOY capsule collection to life with a launch party at The Corner at Nordstrom NYC. The crowd of fashion and art insiders including Whoopi Goldberg, Derrick Adams, June Ambrose, Abi Hoffman, and more enjoyed a special live music performance from Gibson Spotlight Artist Los Angeles-based alt pop singer-songwriter Devon Thompson, who released her new single “Wishing” this week, watch/listen HERE, and view photos from the Marc Jacobs NYFW event HERE.
Now through October 5 at The Corner at Nordstrom NYC (1776 Broadway, corner of 57th and Broadway), fashion and music fans can visit the immersive pop-up experience of the Marc Jacobs JOY collection for this limited edition capsule that explores the intersection of art and fashion through visual storytelling expressive design. Immerse yourself in the world of visionary artists and unexpected items from Gibson including customized Gibson Les Paul™ guitars, straps and picks, as well as collaborative accessories, signature bags and ready-to-wear items from Moleskine, maxbone, Crayola, Mattel, Converse, SHUT and more, all presented in a gallery-inspired installation with interactive rooms.
Expect additional global events to be announced in select Marc Jacobs boutiques worldwide, and more exclusive gallery-inspired pop-ups at Nordstrom NYC, Galeries Lafayette in Paris, Isetan in Tokyo, The Standard High Line in New York, as well asevents in London and Art Basel in Miami. This next phase of the campaign underscores a core Marc Jacobs belief: the future of fashion lies not in following trends, but in creating cultural moments.
Fall 2025 marks a season defined by vibrant, unapologetic JOY at Marc Jacobs. The brand has unveiled the next chapter in this bold and expansive creative initiative: a limited-edition capsule collection that explores the intersection of art and fashion through visual storytelling and expressive design. This launch continues the season-long celebration of JOY brought to life through cultural partnerships and immersive experiences.
Created by Marc Jacobs in collaboration with renowned artists David Shrigley, Derrick Adams, and Hattie Stewart, the limited-edition capsule collection reflects their own visual language to shape a collection that blurs the boundaries between art and fashion. Known for culture-defining creative collaborations that extend beyond fashion, Marc Jacobs has spent the past year developing this collection with these three distinctive voices in contemporary art.
The result is a vivid expression of joy, translated into ready-to-wear, accessories, and signature bags. Stewart’s pop-surrealist florals and characters offer a psychedelic burst of optimism, Shrigley’s satirical wit channels the absurdity that sparks laughter and lightness; and Adams’ vibrant geometries celebrate color, rhythm, and play. Together, their work transforms the collection into a wearable gallery of creativity’s most uplifting emotion: joy. Each piece is a celebration of self-expression and a reminder that joy is meant to be worn.
