Follows the Hugely Successful Release in the UK and a British Independent Film Awards Nomination for Best Debut Director

Trailblazing fashion designer Amy Powney is on a mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion. But making change in an industry that’s unregulated and shrouded in secrecy begs the question – can fashion ever be sustainable?

Fashion designer Amy Powney of cult label Mother of Pearl is a rising star in the London fashion scene. But raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry.

When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment, and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger, societal change.

“If You Care About Sustainability And Fashion, This Is Your Film”


“A film that every fashion lover and every fashion brand needs to see.”

The Times

“A must-watch not just for the fashion industry but for everyone who wears clothes.”

– The Guardian

“Beautiful, informative, shocking and inspiring…Amy Powney is a heroine.”

– Lisa Armstrong, The Daily Telegraph

“Hugely enlightening.”

The Daily Mail


“My aim with FASHION REIMAGINED is to bring into sharper focus, the story of our clothes. To highlight the people, animals and resources that go into a garment across complex global supply chains, in the hopes of fostering a greater appreciation for clothes as items to purchase thoughtfully and cherish. Despite the leaps we’ve made since Amy was a university student in the mid 2000s, and notably since we started filming with Amy in 2017, fashion is still a major and ever-accelerating contributor to climate change, ocean microplastic, deforestation and landfills. The way we produce clothing and indeed our very relationship with clothes needs to change fast. And I hope FASHION REIMAGINED can help usher in a new narrative for fashion, one in which we can all enjoy this vital artform and tool for self-expression in a way that centers people and planet.”

– Becky Hutner, Director and Producer



Becky Hutner, Director/Producer of Fashion Reimagined at the red carpet premiere at the Tribeca Festival. Photo by Getty Images.
Becky Hutner, Director/Producer of Fashion Reimagined at the red carpet premiere at the Tribeca Festival. Photo by Getty Images.
Becky Hutner is an award-winning Canadian filmmaker and speaker, focused on impact storytelling. Her first feature documentary, FASHION REIMAGINED, about the sustainability journey of designer Amy Powney, premiered at Tribeca, played over 65 festivals and earned a British Independent Film Award nomination for Best Debut Director. The film is streaming on Sky and NOW in the UK and available globally. Prior to FASHION REIMAGINED, Becky documented fashion and culture in short form for clients including the National Gallery, London Fashion Week and Visit Britain. She is an EMMY-nominated editor with credits including feature documentaries BEING CANADIAN (Netflix) with Seth Rogen and Rob Stewart’s REVOLUTION (National Geographic). Becky holds a BFA in Screenwriting from USC Cinema School and lives in coastal England with her husband and two-year old son Ronnie Disco.

Produced & Directed by Becky Hutner
Producers: Lindsay Lowe Andrea van Beuren
Executive Producers: Cindy Meehl Vesna Cudic Stewart le Maréchal Lisa Marie Russo Vik Bansal
Director of Photography: Daniel Götz
Edited by: Sam Rogers Becky Hutner
Original Music by: Phil France

Financed by:
Sustainable Films
Cedar Creek Productions
Doc Society
Doc Society Climate Story Fund
The Rogovy Foundation
DUCK Productions
Vik Bansal


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October 3, 2023
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