Gibson: Announces First Marquee Artist Abraham Alexander

NASHVILLE, TN (May 31, 2023) Gibson, the iconic, leading American instrument brand has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved brands around the world. As part of Gibson’s commitment to artist-first culture and music discovery, Gibson is proud to officially announce that singer, songwriter Abraham Alexander will join Gibson as the brand’s first Marquee Artist.

Gibson’s new Marquee Artist program goes beyond guitars to provide emerging artists with support and services committed to artist career growth. As a Gibson Marquee Artist,Abraham will have access to Gibson’s global resources and work with the brand to create collaboratively inspired cultural campaigns, participate in product development and launches, support Gibson Gives nonprofit initiatives, and join in special events across Gibson Brands products and channels, reaching millions of fans worldwide. The Gibson Marquee Artist Program invests in furthering the careers of artists on the rise who reflect the brand’s mission to celebrate and amplify music across genders, genres, and generations.

Gibson’s Marquee Artist program follows other artist-first programs and initiatives that the brand has introduced over the past five years, including the Gibson Generation Group (Gibson G3) that supports youth artists, Gibson Gives Scholarship programthat provides financial support to students with music career aspirations, and Gibson Records, a record label that works with artists to produce, record, and promote guitar-driven music.

Abraham Alexander recently released his debut album, SEA/SONS, on Dualtone Records, listen: HERE. The album features appearances by Mavis Staples and Gary Clark Jr. Watch/share the video for his new single “Tears Run Dry,” HERE and stream a live performance of “Heart of Gold” HERE. Recently, Alexander sat down with CBS Saturday Morning to share his story and discuss the album.

Alexander will perform at this year’s Bonnaroo Music & Arts Festival, Newport Folk Festival, and Austin City Limits Festival.

This summer, he’ll also embark on his first U.K. and European tour, as direct support for The Lumineers. For all Abraham Alexander tour dates, visit: HERE.

Cover artwork for Abraham Alexander’s debut album SEA/SONS

The 11 tracks on SEA/SONS touch on themes of loss, redemption, longing, anguish,and joy. And while his lyrics speak to pain, trauma, and life-changing loss, he instills his music with a joyful passion and irrepressible spirit, ultimately giving way to songs that radiate undeniable hope.

Co-produced by Abraham with the help of Matt Pence (The Breeders, Yuck, Here We Go Magic) and Brad Cook (Hurray For The Riff Raff, Snail Mail, Kevin Morby, Bon Iver), the songs on the album date back as far as 2014-15 with many others being written during the pandemic.

From his modest musical beginnings performing at open mics in Fort Worth, TX, Abrahamhas gone on to recent stints on the road opening for Leon Bridges, Black Pumas, and Mavis Staples. He recently toured with Lucius late last year and has also supported the likes of Rodrigo y Gabriela, Ani DiFranco, Shakey Graves and Gary Clark Jr.

“Gibson is exposing me to a new audience, and I’m so blessed and honored to be a part of this legacy with so many artists that inspired me along the way,” says Abraham Alexander. “With this program, I hope I can inspire the younger generation, or whomever to pick up a guitar and write that song, because it only takes one step.”

“In our years of working with Abraham, we’ve seen the impact his music has in every room he plays. The beauty, thought, and emotion his songs convey and inspire are what – to us at Gibson – define the power of music,” says Beth Heidt, Chief Marketing Officer, Gibson Brands. “As a singer-songwriter, Abe brings our guitars to life through his songs. In supporting his music and creative expression, we also want to encourage music lovers and new artists to take the next step in their own musical journey.”

About Gibson:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brandsis dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage.