NASHVILLE, TN (May 2, 2023) – Gibson Brands, Inc., the world’s most iconic guitar brand, today announced that its Board of Directors has appointed Cesar Gueikian, Gibson’s brand president, as president and interim chief executive officer, effective immediately. Gueikian succeeds James “JC” Curleigh, Gibson’s president and chief executive officer since November 2018, who will depart the company and step down as a director.
Gueikian joined Gibson as chief merchant officer in 2018 and was appointed as brand president in 2021. In those roles, Gueikian has spearheaded pioneering solutions for brand momentum, product innovation, media evolution and artist relations. He has been instrumental in the resurgence of Gibson, setting a new strategy centered around instruments, sound, and an expansion into media. He brings 20 years of experience as an entrepreneur, investor and financier, and a lifelong passion for music and guitars.