GoPro for a Cause Launched to Drive Engagement with Social Causes
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GoPro for a Cause Launched to Drive Engagement with Social Causes

GoPro to provide nonprofit organizations with equipment, production support and financial assistance to drive engagement with compelling content

SAN MATEO, CALIF. September 22, 2015 – GoPro, Inc., (NASDAQ:GPRO), enabler of some of today’s most immersive and engaging content, is proud to announceGoPro for a Cause, a corporate social responsibility platform to drive awareness of social causes that align with the GoPro brand. GoPro will dedicate financing, equipment and production expertise to targeted nonprofit groups.

“From the beginning we’ve had a vision to scale GoPro as a platform to inspire. Our goal with GoPro for a Cause is to help social causes inspire a global audience with their stories,” says Nick Woodman, Founder and CEO of GoPro. “The world has given so much to GoPro and we’re excited to give back.”

Initially, GoPro for a Cause will target up to 10 organizations to help tell their story. The Company will provide nonprofits with the support they need to create a short GoPro video that captures the essence of their cause and compels people to take action. The engaging content will be posted on GoPro’s social channels as well as a dedicated GoPro for a Cause website, where the Company will match viewer donations to each cause, up to a specified amount.

The GoPro for a Cause program embodies a philosophy of social responsibility that Woodman has been passionate about since before the inception of GoPro. It highlights many of the values that are embedded in the fabric of GoPro’s corporate culture, and seeks to leverage GoPro as a platform for doing good in the world.

The Company is highlighting three organizations with the launch of the GoPro for a Cause platform. The organizations are St. Jude Children’s Research Hospital, Mauli Ola and Bicycles Against Poverty.

To get involved you can:

1) VIEW & SHARE. The easiest way to support a cause is to help them generate awareness and spread their message. Watch these videos and share what inspires you to your social network. #GoProforaCause

2) CONTRIBUTE. Directly support each cause by making a financial contribution to help fund their mission. GoPro will match to a specified level.

3) ENGAGE. Join the conversation by submitting GoPro content of you supporting the causes and organizations you care about. Submit –

4) NOMINATE. If you are a registered 501(c)3 or international equivalent, please submit your information to

The strength of our global community has been a huge part of our success as a company. With the GoPro for a Cause platform, this is a new way for us to empower each member of our community to truly Be a HERO.

For more, including introductions to the highlighted causes and information about how to become a featured cause, visit GoPro for a Cause.

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