How To Get A TechCrunch Writeup by TC Writer Josh Constine! Interview at TechCrunch Disrupt 2014
There are no algorithms analyzing or selling your data behind your back.
Instead of gathering behind your back to then force ads in front of your face, Creators Faire asks you upfront what you want to see.
Favorites are a link put onto people's profiles whenever the choose that favorite. It doesn't add invasive tracking data.
Your data is just that, yours.