Laufey's Bewitched earns biggest debut for a jazz album on Spotify in history

Laufey’s Bewitched earns biggest debut for a jazz album on Spotify in history

September 19, 2023—Bewitched, the new album from acclaimed Los Angeles-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey, has broken the ALL-TIME record as the biggest debut for a jazz album on Spotify in history. The album, which has received 200M global streams to date, also debuted at #2 on Spotify’s Global and U.S. Album Charts, as well as #23 on the Billboard 200 (just behind the debuts from Olivia Rodrigo, V from BTS and Tyler Childers), #1 on Billboard’s Independent Albums Chart, #1 on Current Traditional Jazz Albums Chart and #3 on Vinyl Albums Chart

On September 10, fans from across the world participated in “A Very Laufey Day”—a curated “Laufey-inspired day” with bespoke activations in 11 cities worldwide, and the response was unprecedented. The interactive website, averylaufeyday.com, saw over 100K unique visitors with tens of thousands of fans adventuring to the Laufey-curated locations. Social posts around the activations saw over 12M views and content generated by fans across social platforms tripled during the activation. Laufey celebrated in Los Angeles with a very special free performance in Pan Pacific Park, which was also live-streamed to 50K organic concurrent viewers. 

Furthemore, Laufey will celebrate the new album with “The Bewitched Tour.” Kicking off in October, the completely sold-out tour will make stops at iconic venues throughout North America including two nights at San Francisco’s Fillmore, Chicago’s Thalia Hall, New York City’s Town Hall, and Los Angeles’ Theatre at the Ace Hotel. She will also perform with the China Philharmonic Orchestra at the Beijing Music Festival on September 26. Full tour routing below.

Laufey (pronounced lāy-vāy) was raised between Reykjavík and Washington, D.C. with annual visits to Beijing. She grew up playing cello as well as piano and became hooked on the jazz standards of Ella Fitzgerald after digging through her father’s record collection. In 2020, while still a student at Berklee College of Music, Laufey released her debut single “Street by Street,” which went on to top the Icelandic radio charts. 

Following the release of her 2021 Typical of Me EP, Laufey was named Best New Artist in Jazz and Blues at the Icelandic Music Awards. Laufey’s 2022 debut full-length, Everything I Know About Love reached #1 on Billboard’s Alternative New Artist Album chart, and she was the most streamed jazz artist on Spotify that year. Today, she has over 780M across all platforms and is the biggest streaming artist from Iceland in the world

| Laufey's Bewitched earns biggest debut for a jazz album on Spotify in history

Bewitched features hit single From The Start,” which has garnered over 133M global streams to date and is currently the most streamed jazz song in the world. The album continues to receive widespread critical praise: 

Listen to Laufey’s interview on NPR Morning Edition HERE.

“Laufey’s tunes roll around in a plush, tear-stained bed, channeling the cool-jazz vocalists of the ’50s…by way of indie singers like Angel Olsen and Mitski at their most nostalgic.”

The New York Times 

“Laufey blends traditional jazz with pop structures and instrumentation to create intimate but dramatic music that resonates with Gen Z.”Pitchfork 

“Laufey is the Viral Icelandic Prodigy Bringing Jazz To Gen Z”VOGUE

“She composes with an ear for timelessness. There are no references that will date her songs. They float in an ether between the 1940s, the 2020s, and — who knows? — maybe a century to come.”

Washington Post

“The viral Icelandic artist is beloved by Gen Z. With her dreamy take on classical music, it’s easy to see why everybody’s falling in love.”Elle 

“With a mix of traditional musical styles and contemporary lyricism, she’s one of the most successful Gen-Z jazz musicians right now.”The Cut 

“The 14 songs on the 24-year-old Icelandic singer and cellist’s debut album were made for that kind of unrestrained romance, one that feels like it can only be found in the golden rom-coms of the past and the crackles of jazz records—one that she wants to bring back for her generation.”NYLON

“a wonderful collection from a special new talent.”Forbes

“With Bewitched, Icelandic Singer Laufey Is Leaving Jazz Neophytes Spellbound”Grammy.com

LIST

BEWITCHED TRACK LIST

  1. Dreamer
  2. Second Best
  3. Haunted
  4. Must Be Love
  5. While You Were Sleeping
  6. Lovesick
  7. California and Me feat. Philharmonia Orchestra
  8. Nocturne (Interlude)
  9. Promise
  10. From The Start
  11. Misty
  12. Serendipity 
  13. Letter To My 13 Year Old Self
  14. Bewitched

LAUFEY LIVE

September 20, 2023—Hong Kong—KITEC MusicZone SOLD OUT

September 21, 2023—Hong Kong—KITEC MusicZone SOLD OUT

September 26, 2023—Beijing—Beijing Music Festival SOLD OUT

October 8, 2023—San Francisco, CA—The Fillmore§ SOLD OUT

October 9, 2023—San Francisco, CA—The Fillmore§ SOLD OUT

October 11, 2023—Portland, OR—Revolution Hall§ SOLD OUT

October 12, 2023—Seattle, WA—Neptune Theatre§ SOLD OUT

October 13, 2023—Vancouver, BC—Hollywood Theatre§ SOLD OUT

October 14, 2023—Vancouver, BC—Hollywood Theatre§ SOLD OUT

October 17, 2023—Salt Lake City, UT—The Depot§ SOLD OUT

October 18, 2023—Englewood, CO—Gothic Theatre§ SOLD OUT

October 20, 2023—St. Paul, MN—The Fitzgerald Theater§ SOLD OUT

October 21, 2023—Chicago, IL—Thalia Hall§ SOLD OUT

October 22, 2023—Chicago, IL—Thalia Hall§ SOLD OUT

October 24, 2023—Cleveland, OH—House of Blues§ SOLD OUT

October 25, 2023—Detroit, MI—Majestic Theatre§ SOLD OUT

October 27, 2023—Toronto, ON—Danforth Music Hall§ SOLD OUT

October 28, 2023—Montreal, QC—Théâtre Beanfield§ SOLD OUT

October 29, 2023—Boston, MA—The Wilbur§ SOLD OUT

November 1, 2023—New York, NY—The Town Hall§ SOLD OUT

November 2, 2023—New York, NY—The Town Hall§ SOLD OUT

November 3, 2023—Philadelphia, PA—Theatre of the Living Arts§ SOLD OUT

November 4, 2023—Washington, DC—Lincoln Theatre§ SOLD OUT

November 6, 2023—Nashville, TN—Riverside Revival§ SOLD OUT

November 7, 2023—Atlanta, GA—Variety Playhouse§ SOLD OUT

November 9, 2023—Houston, TX—White Oak Music Hall§ SOLD OUT

November 10, 2023—Austin, TX—The Paramount Theatre§ SOLD OUT

November 11, 2023—Dallas, TX—The Echo Lounge & Music Hall§ SOLD OUT

November 13, 2023—Phoenix, AZ—The Van Buren§ SOLD OUT

November 15, 2023—San Diego, CA—The Magnolia§ SOLD OUT

November 17, 2023—Santa Ana, CA—The Observatory§ SOLD OUT

November 18, 2023—Los Angeles, CA—The Theatre at The Ace Hotel§ SOLD OUT 

November 19, 2023—Los Angeles, CA—The Theatre at The Ace Hotel§ SOLD OUT

February 10, 2024—Dublin, IE—The Academy (Matinee) SOLD OUT

February 10, 2024—Dublin, IE—The Academy SOLD OUT

February 12, 2024—Glasgow, UK—SWG3 Galvanizers SOLD OUT

February 14, 2024—Manchester, UK—Albert Hall SOLD OUT

February 15, 2024—London, UK—EartH (Theatre) SOLD OUT

February 16, 2024—London, UK—EartH (Theatre) SOLD OUT

February 17, 2024—London, UK—EartH (Theatre) SOLD OUT

February 20, 2024—Paris, FR—Le Trianon SOLD OUT

February 21, 2024—Brussels, BE—La Madeleine

February 23, 2024—Hamburg, DE—Grosse Freiheit 36 VENUE UPGRADED

February 26, 2024—Copenhagen, DK—Vega SOLD OUT

February 27, 2024—Berlin, DE—Astra Kulturhaus VENUE UPGRADED

February 29, 2024—Milan, IT—Magazzini Generali SOLD OUT

March 3, 2024—Lausanne, CH—Les Docks 

March 5, 2024—Cologne, DE—Carlswerk Victoria VENUE UPGRADED

March 6, 2024—Amsterdam, NL—Melkweg SOLD OUT

March 9, 2024—Reykjavik, IS—Eldborg Harpa SOLD OUT

March 10, 2024—Reykjavik, IS—Eldborg Harpa SOLD OUT

March 13, 2024—London, UK—Roundhouse SOLD OUT

 

‡with China Philharmonic Orchestra 

  • with support from Adam Melchor 
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