LOVE & ENGINEERING DOCUMENTARY EXPLORES FINDING THE 'LOVE HACK'

LOVE & ENGINEERING DOCUMENTARY EXPLORES FINDING THE ‘LOVE HACK’

Love & Engineering follows four single and nerdy engineers who are looking for romance. Disconnected from normal social life they are willing guinea pigs in experiments by their mentor Atanas. A fellow engineer with a PhD, and a wife, Atanas wants to help his friends in the name of science. On the basis of his own experiences, he sets out to structure a ‘scientific’ formula for courting, dating, and love. With Atanas’ help, Todor, Tuomas, Markus and Andon try to hack real life, as the film tracks their expectations, hopes, disappointments and frustrations.

A film about analog love in a digital world.

 

Love & Engineering, which had its premiere at the Tribeca Film Festival, will screen in major cities nationwide February 10th, and will be available same-day on Video on Demand platforms.

The film follows a Bulgarian software engineer (Atanas Boev) living in Finland, who thinks he can crack the code for love. Using a theory he’s developed, Atanas has found himself a wife and is eager to test his hypothesis on some of his geeky single friends. Together, this charming group of computer whizzes conducts a series of experiments hoping to solve the mystery of attraction and to establish a scientific approach to romance. If love is a series of interactions that inspire emotion, why not create the circumstances to illicit the proper response and ‘hack love’? Director Tonislav Hristov (Rules of Single Life) brings us into labs and nightspots, as a band of engineers puts the Love Hack to the test. Trailer and national screening locations can be found here.

Digital entertainment curator FilmBuff sets date for festival favorite that documents a successful software engineers search for the most scientific, surefire route to true love – available nationwide on all major VOD platforms, including Amazon Instant Video, Google Play, iTunes, Sony PlayStation, Vudu and Xbox Video.

“Engineers control humans in game play – which is difficult enough. Dating might be the ultimate challenge,” said director Tonislav Hristov. “We are a fly on the wall during these experiments, measuring eye contact and breathing, and we also follow as they take their findings into real world situations. The insight into the engineering mind, breaking down relationships into a series of transactions that should always yield the same result time after time, is fascinating and a bit surprising.”

SCREENING IN MAJOR CITIES BELOW, AND AVAILABLE ON VIDEO ON DEMAND FEBRUARY 10th!

LOS ANGELES, CALIFORNIA
February 7th @ 6PM
SoHo House West Hollywood

CHICAGO, ILLINOIS
February 7th @ 6PM
SoHo House Chicago

NEW YORK, NEW YORK
February 12th @ 6PM
The Core Club

SAN FRANCISCO, CALIFORNIA
March 8th @ 7:30PM
Galvanize – in association with the DeveloperWeek Conference
Get FREE tickets here

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