THE MUSIC CHARITY HOSTED ITS FOURTH IN A SERIES OF COLLABORATIVE ACTIVATIONS IN HIP-HOP’S KEY CITIES
SANTA MONICA, CALIF. (APRIL 24, 2024) – MusiCares®, the leading music charity and safety net supporting the health and well-being of music professionals, held its fourth activation of the groundbreaking Humans of Hip Hop initiative in Chicago. This ongoing program aims to empower and support hip-hop artists by addressing critical issues and tailoring MusiCares’ programming to the unique needs of the community.
This recent installment of the Humans of Hip Hop initiative took place on April 22, 2024, at Vivid Seats’ Chicago headquarters. Building upon the success of previous co-creations, the event featured a dynamic panel discussion titled “Generation Next: Amplifying Chicago’s New Creatives of Hip Hop,” aiming to ignite and empower the vibrant youth of Chicago’s hip-hop community, paving the way for their journey toward creative excellence.
Panel speakers included those shaping the cultural landscape of Chicago — Christopher Crater representing the Obama Foundation, acclaimed producer Chris Classick, as well as renowned hip-hop artists Common and Lupe Fiasco. Their respective contributions to their hometown and the music industry underscore the significance of their participation in the Humans of Hip Hop initiative.
The panel discussion explored the evolution of Chicago’s hip-hop community and its unique needs, providing a platform for young creatives in the genre to share their experiences and perspectives. In addition to the panel discussion, MusiCares offered hearing health moldings.
“At Vivid Seats we understand how shared experiences connect people and strengthen communities, especially through the power of live music. And as a longstanding supporter of MusiCares, we have seen just how critical their work is to support the humans behind that music,” said Stan Chia, CEO of Vivid Seats. “For over two decades we have been based in Chicago, a city where we got our start and where we have grown into an industry leader. We are proud to give back, invest in, and show up for our communities, and to help bring important initiatives like Humans of Hip Hop to our vibrant city of Chicago.”
“We are excited to continue the Humans of Hip Hop initiative in Chicago at Vivid Seats’ headquarters,” said Laura Segura, Executive Director of MusiCares. “This event furthers our ongoing commitment to supporting the pioneers and next generation through open and ongoing dialogues. We aim to foster a culture of responsive support and provide abundant resources for the hip-hop community.”
Humans of Hip Hop would not be possible without the generous support of our sponsors including Vivid Seats, Supporting Partner and Amazon Music, H3 Contributor. Each sponsor is critical to providing support for future programming, production and community relations.
