THE ACADEMY OF MOTION PICTURE ARTS AND SCIENCES PUBLICLY LAUNCHES ACADEMY100, A $500MM (US) GLOBAL REVENUE DIVERSIFICATION AND OUTREACH CAMPAIGN
Cinecittà President Chiara Sbarigia, Academy President Janet Yang, Academy CEO Bill Kramer, Director and President of the Academy Museum of Motion Pictures Jacqueline Stewart and Cinecittà CEO Nicola Maccanico during the Academy of Motion Picture Arts and Sciences’ public launch of Academy100, hosted by Cinecittà in Rome, Italy, on May 10, 2024.

THE ACADEMY OF MOTION PICTURE ARTS AND SCIENCES PUBLICLY LAUNCHES ACADEMY100, A $500MM (US) GLOBAL REVENUE DIVERSIFICATION AND OUTREACH CAMPAIGN

LONG-TIME ACADEMY PARTNER, ROLEX, EXPANDS YEAR-ROUND SUPPORT AS PART OF THE LAUNCH OF ACADEMY100

LOS ANGELES, CA – In honor of the 100th Oscars® ceremony in 2028, the Academy of Motion Picture Arts and Sciences today publicly launched Academy100, a $500MM (US) global revenue diversification and outreach campaign designed to expand the Academy’s worldwide scope, ensure the success of its next 100 years, and connect audiences through their shared love of cinema. The Academy announced the initiative during an in-person press conference, hosted by Cinecittà in Rome, Italy.

Support for the Academy100 campaign will endow and fund programs that recognize excellence in cinematic artistry and innovation; preserve our film history; enable the creation of world-class film exhibitions, screenings, and publications; train and educate the next generation of diverse global film artists; and produce powerful digital content. Visit Academy100.org for more information.

More than $100MM has been committed to the campaign, including ongoing support from long-standing Academy partner Rolex. Rolex and the Academy are deeply committed to perpetuating cinematic excellence and linking generations of filmmakers, students, and arts patrons. Rolex’s transformative support will help solidify the Academy’s and Rolex’s shared roles as global leaders in the celebration, preservation, and advancement of cinema.

In addition, throughout the Academy100 campaign, the Academy will host convenings, community gatherings, special events, and educational programs with Academy members and the broader film and arts communities in locations around the world. As the Academy and the film industry become increasingly global, this expanded international outreach will help develop a pool of new filmmakers and Academy members and support the worldwide filmmaking community. Locations include Buenos Aires, Cannes, Johannesburg, Kyoto, Lagos, London, Los Angeles, Marrakesh, Melbourne, Mexico City, Mumbai, New York, Rome, San Francisco, Seoul, Toronto, Toruń, Venice, and more.

Beginning in 2027, in honor of the 100th Oscars in 2028, the Academy Museum will present a series of special exhibitions, film programs, and publications connected to the history of the Academy and the Academy Awards®. More details will be announced at a later date.

“Rolex is a proud partner of the Academy, putting its full support behind its important endeavors including Academy100,” said Arnaud Boetsch, Director of Communication & Image at Rolex. “As a global company with a long history, we understand the importance of communicating across countries, cultures and generations. Building networks across the world, the Academy will be able to inspire filmmakers globally to always reach further to attain excellence.”

“Cinecittà welcomes the Academy for such a significant celebration of its history. Co-hosting this Academy100 event underscores the strength of our partnership, which is also evident in our support for the Academy Museum and its Italian film programming,” said Nicola Maccanico, Cinecittà CEO. “Like the Academy, Cinecittà is embracing the future with enthusiasm and establishing itself as a leading industrial player in the global film industry. We support and champion the Academy100 initiative and share the same values and commitment to future generations.”

WHO

SUPPORT FOR ACADEMY100

 

Key supporters have laid the foundation for the Academy100 campaign and have helped to fund Academy Museum exhibitions, screenings, and programs, Academy member and filmmaker panels and gatherings around the world, K-12 and early and mid-career talent development and educational programs, and items for, and care of, the Academy Collection.

 

Academy100 lead supporters include Rolex, Cinecittà, Delta Air Lines, Dagmar Dolby and family, Dorchester Collection, Drs. Melina and Eric Esrailian, Dr. Kathy Fields and Dr. Garry Rayant, PwC, Teddy Schwarzman, and George Stevens, Jr. They join a broader community of Academy and Academy Museum supporters who have made recent gifts: A. Scott Berg and Kevin McCormick, Jeffrey Berg and Denny Luria, the Blavatnik Family Foundation, the Jules Brenner Trust, Bronni Stein Connolly, Marc and Alice Davis Charitable Trust, Hani Farsi, the William Fox, Jr. Foundation, Cindy Y. Huang, JPMorgan Chase, the Alfred P. Sloan Foundation, and Irwin and Margo Winkler.

 

Philanthropic support for the Academy is administered by the Academy Foundation,
a section 501(c)(3) public charity, which operates the Academy’s outreach and educational initiatives, including the Academy Museum of Motion Pictures, the Margaret Herrick Library and the Academy Film Archive.

 

ABOUT THE ACADEMY

The Academy of Motion Picture Arts and Sciences is the world’s premier organization devoted to the celebration, exhibition, and preservation of cinema. The Academy has the world’s largest film-related collection, the world’s largest film museum, the most globally recognized awards for cinematic excellence, the most esteemed membership of film professionals and is the home of a global cinematic expertise that is unmatched.

The Academy recognizes and celebrates all aspects of the film industry and the diverse, talented people who make movies via the Oscars, the Governors Awards, the Scientific and Technical Awards, the Student Academy Awards, and the Academy Museum Gala.

The Academy inspires young artists and creates opportunities for underrepresented communities to engage with the film world through the Academy Museum’s K-12 educational programs and initiatives for early and mid-career filmmakers. These include the Academy Gold Rising Internship Program, the Nicholl Fellowships in Screenwriting, the Careers in Film Summit, and the Gold Fellowship for Women.

The Academy preserves our film history and curates vital and thoughtful programs and initiatives about cinema’s past, present, and future. The Academy Collection is the largest film-related collection in the world – more than 23 million items – housed at the Academy’s Margaret Herrick Library, the Academy Film Archive, and the Academy Museum of Motion Pictures. The collection contains costumes, storyboards, scripts, posters, production and costume design drawings, photographs, films and videos, cameras, sound recordings, books, makeup and hairstyling process pieces, visual effects and technology assets, promotional materials, and more.

The Academy Museum of Motion Pictures advances the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections. Previous exhibitions include Hayao Miyazaki, Regeneration: Black Cinema 1898-1971, and John Waters: Pope of Trash, which is currently on view. The museum’s core exhibition, Stories of Cinema, explores a broad range of films, filmmakers, genres, and crafts, including The Wizard of Oz, Pedro Almodóvar, Spike Lee, The Godfather, Agnes Varda, the history of the Oscars, Boyz n the Hood , costume design, hair and makeup artistry, animation, visual effects, film music, sound, and more. The museum also presents a robust slate of film series, public programs, and issues world-class publications on cinema. In addition, the Academy’s digital and televised content reaches millions of people around the world each year, connecting global audiences through their shared love of cinema.

At the core of all Academy initiatives is a deep and unwavering commitment to diversity, equity, access, and inclusion. By providing opportunities for underrepresented communities to engage in the film industry, producing programming highlighting often marginalized voices and stories, diversifying the Academy’s membership, and robust accessibility and sustainability programs, the Academy seeks to drive meaningful change for the global film community.

ABOUT ROLEX AND CINEMA

For many decades, Rolex has maintained close ties with the world of cinema. Its watches have played a role in numerous films, including Oscar®-winning masterpieces. The company promotes excellence, encourages the preservation and transmission of the cinematic arts and celebrates progress by accompanying cinema legends and budding talents: through its Testimonees such as Martin Scorsese and James Cameron, its partnership with the Academy of Motion Picture Arts and Sciences and the Rolex Mentor and Protégé Arts Initiative for talented young filmmakers. Rolex has partnered the Academy of Motion Picture Arts and Sciences since 2017, serving as Proud Sponsor of the Oscars®, hosting the event’s Greenroom, while also supporting the Governors Awards, recognizing lifetime achievement in film. To assist in the preservation of film history for future generations, Rolex became a Founding Supporter of the Academy Museum of Motion Pictures in Los Angeles. Through its support of the film industry, Rolex champions excellence, the perpetuation of knowledge, the conservation of the art of filmmaking and the rise of new talent.

ABOUT CINECITTÀ

Cinecittà S.p.A., founded in 1937, is an Italian public company whose sole shareholder is the Ministry of Economy and Finance; shareholder rights are exercised by the Ministry of Culture in agreement with the Ministry of Economy and Finance. In the past three years, Cinecittà has again established itself as a leading industrial player in the global film industry, welcoming major productions from around the world in its legendary film studios, offering the unique expertise of the Art Department, the extraordinary technological capabilities of VR and a variety of fundamental services for the realization of feature films, TV movies, TV series, and the development of new media. The new project incorporates the activities of Cinecittà Digital Factory, the Studios’ digital center: from post-production to restoration. Cinecittà holds one of the most important European film and photographic Archive in which are collected and digitally categorized both its own productions, and materials derived from private collections and acquisitions by a variety of sources. Cinecittà distributes and supports domestically the theatrical releases of Italian first and second time feature films; moreover, distributes films and documentaries made by Italian and European directors and guarantees they are given an adequate release in the national market. Cinecittà’s institutional work includes promoting Italian cinema both at home and abroad by means of projects dedicated to the great authors, actors and personalities of the past and their classic films, as well contemporary ones.  Cinecittà also owns a film library, Cineteca, containing titles of the most significant Italian film productions, subtitled in foreign languages, which serve in promoting Italian culture at major national and international Institutes around the world, also in collaboration with the Italian Ministry for the Foreign Affairs.

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