The RRR Fan CelebRRRation begins March 3rd in over 200 US theaters, kicking off in LA on March 1st with the world’s largest screening of RRR at The Theatre at Ace Hotel, hosted by writer-director S.S. Rajamouli, composer M.M. Keeravaani and global superstar Ram Charan

New York, NY – February 22, 2023 – Variance Films, Beyond Fest, American Cinematheque, Potentate, and Sarigama Cinemas are ecstatic to announce that RRR’s historic U.S. #encoRRRe and awards run will reach a fever pitch this March, starting with the world’s largest screening of RRR on Wednesday, March 1st and continuing with a national re-re-release roaring back into theaters across the U.S. beginning Friday, March 3rd.

At 7:30pm on Wednesday, March 1st, global superstar Ram Charan (Alluri Sitarama Raju) will join writer-director S.S. Rajamouli, Golden Globe-winning composer M.M. Keeravaani (songwriter of the Academy Award® nominee for Best Original Song, ‘‘Naatu Naatu”), and additional special guests to be announced, live at the world’s largest screening of RRR.  This one-night-only event, the RRR Fan CelebRRRation Live, will be presented by Variance Films, Beyond Fest, and American Cinematheque at The Theatre at Ace Hotel in Downtown Los Angeles.

This party isn’t just for Los Angeles, as starting Friday, March 3rd, the RRR Fan CelebRRRation will hit over 200 theaters across the US via Variance Films and Sarigama Cinemas.  The original Telugu version of the film will be back on the big screen, playing everywhere from big-city megaplexes to the leading independent art houses to small town venues, a historic third theatrical release in less than a year.

After its initial worldwide release in March 2022, RRR was re-released to US theaters by Variance Films, Sarigama Cinemas, and Potentate  on June 1, 2022 for what was originally to be a “last chance” one-night-only event that is now in its thirty-seventh consecutive week on screen (and counting). 

The roar of RRR spread to awards season when S.S. Rajamouli was named Best Director by the New York Film Critics Circle.  RRR has since received an Academy Award® nomination for Best Original Song for M.M. Keeravaani’s “Naatu Naatu,” two Golden Globe nominations and one win (nominated for Best Non-English Language Film and winning Best Original Song for “Naatu Naatu”), five Critics Choice Awards nominations and two wins (nominated for Best Picture, Best Director, Best Visual Effects, and winning Best Original Song and Best Foreign Language Film), been named Best Music/Score and runner-up for Best Director by the Los Angeles Film Critics Association, been named a top 10 film by the National Board of Review, and won over 23 regional/online critics association awards out of dozens of nominations. 

Tickets for the Los Angeles screening will be available at https://www.axs.com/events/472902/rrr-fan-celebrrration-live-tickets and will go on sale at 12:00 PM Pacific on Thursday, February 23rd.

“Since our first screening of RRR over eight months ago, we’ve watched Rajamouli’s epic shatter cultural barriers and grow to become an all-out global phenomenon,” said Christian Parkes, co-founder of Beyond Fest. “Being able to give the film its biggest-ever screening in the original United Artists Theatre – one of the founding destinations of theatrical storytelling – is supremely poetic and the perfect venue to celebrate this modern masterpiece.”


A DVV Entertainment Production, RRR is written and directed by S.S. Rajamouli from a story by K.V. Vijayendra Prasad, produced by D.V.V. Danayya, with music composed by M.M. Keeravaani.


Variance Films

Founded in 2008, Variance Films (www.variancefilms.com) is a US-based theatrical distributor that works with established companies to execute or augment their own theatrical releases, as well as collaborating directly with filmmakers wishing to take charge of their own distribution. Recent Variance theatrical releases include Ryusuke Hamaguchi’s Academy Award-winning DRIVE MY CAR (for Sideshow/Janus Films), Park Chan-wook’s DECISION TO LEAVE (for Mubi), and Jerzy Skolimowski’s EO (for Sideshow/Janus Films).  Past Variance releases include the debut features from Eliza Hittman, Damien Chazelle, and Terence Nance, as well as films from Spike Lee, John Sayles, Dave Grohl, and Zhang Yimou.


Beyond Fest

Beyond Fest is the highest-attended genre film festival in the U.S. and exists to serve the film community of Los Angeles. Built in partnership with American Cinematheque, it is a not-for-profit entity that raises funds for the 501C3 non-profit institution. Its favorite film is Jaws.


American Cinematheque

Established in 1984, the American Cinematheque is a member-supported 501(c)(3) non-profit cultural arts organization dedicated to building an engaged film community through immersive film curation, conversation, and presentation. The American Cinematheque celebrates the film-going experience at the core of its mission. Since it first began showing films in theatres in 1985, the American Cinematheque has provided a wide range of film programming, with both new and repertory cinema, hosting screenings, panels and special events with thousands of filmmakers and luminaries. The AC showcases hundreds of films a year; it connects the filmmaker to the audience and film history to its future. Presenting in 35mm, 70mm, rare nitrate, and state-of-the-art-digital. For more information visit, http://americancinematheque.com.

March 1, 2023
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One night only event + will hit over 200 theaters across the US via Variance Films and Sarigama Cinemas