The Other Side – Event in Milan Concludes, Inspires Global Solidarity in Artsakh Crisis

Milan, Italy – After a compelling and impactful showcase of art, fashion, and human resilience, “The Other Side” event in Milan has come to a close. Held on September 22, 2023, at the historical Palazzo Visconti, the event exceeded all expectations and accomplished its mission of raising immediate awareness about the deepening humanitarian crisis in Artsakh (Nagorno-Karabakh) and Azerbaijan crimes against the Artsakh population.

The concept of “The Other Side” evolved to address the rapidly unfolding catastrophe in Artsakh. Fashion installations, initially intended for creative expression, became vital canvases that conveyed the urgency of the situation. One side featured poignant art installations, starkly illustrating the grim reality of the crisis, while the other displayed fashion items as symbols of hope, resilience, and the enduring human spirit.

Documentary Photography and Wedding
A Cry For Humanitarian Aid
Anush Apetyan and Salam Kloyan
Wedding and The Future of Life, Bridal Gown by Krikor Jabotian
Shirin Tun Perfomance by Liana Ghukasyan and Saba Najafi
Man Died Of Famine
Helen Dadayan

“The Other Side” featured a distinguished lineup of brands and a Guest of Honor Krikor Jabotian. Brands and artists such as Ananyan, Antikyan Gallery, A.KAR by Adrine Karapetyan, Artuyt, David Ghahramanyan, Gayane Avetisyan, Hrayr Badlayan, Jhangrian, Just Black, Liana Ghukasyan, Noemi Mirata, Perfect Population by KL Alen, Saba Najafi, and The Muse showcased their contributions to the event.

A Cry for Humanitarian Aid Amidst Crisis

The event highlighted the dire humanitarian situation in Artsakh, with economic hardships leading to food shortages, forcing residents to walk long distances to access basic necessities like bread. Alarmingly, there has been a 30% increase in miscarriages due to insufficient food and the closure of hospitals.

Artsakh Blockade Claims Lives

The devastating impact of the blockade was evident in the tragic death of K. Hovhannisyan, a resident of Stepanakert, due to malnutrition and protein deficiency. Azerbaijan’s prolonged blockade has inflicted suffering on innocent civilians and claimed lives.

Love Triumphs Over Blockades: A Wedding Amidst Crisis

Amidst the crisis, a heartwarming story emerged of a young couple, Arman and Mariam, who celebrated their love with an intimate wedding despite the adversities they faced at the 7th century Hakobavank Monastery. Their story serves as a testament to the unyielding human spirit that was highlighted by an amazing bridal gown signed by one of the most talented high fashion designers Krikor Jabotian.

Art Director and Producer: Tariel Bisharyan

Head Fashion Stylist: Lucine Ayanian

Beauty Director: Valeria Orlando using VOR Makeup

Set Design: Ania Khodabakhshian and Vedi Megerdichi

Location: Palazzo Visconti

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